Part I: Mandarin Oriental, a 5-star hotel with a zero-star experience Have you ever felt turned-off enough by a brand so much so that you would probably not transact with the same company again? This is the story of why we are not buying mooncakes in Singapore this year after our harrowing experience with a luxury hotel chain. Numerous hotels and bakeries have convened at Takashimaya Square, Ngee Ann City in to sell mooncakes from mid-September till 4 October - the actual day

Part II: Gucci & Prada Group This is the tale of two brands. One that is the hottest selling brand of the moment and another an ailing brand. So what do the these two brands share in common? Gucci and Prada Group whose umbrella of brands includes Miu Miu, used to be the epitome of luxury and quality. However, these days they no longer carry the same reputation as they used to. Luxury is synonymous with impeccable service and utmost quality. Creativity of a fashion product is