Part II: Gucci & Prada Group This is the tale of two brands. One that is the hottest selling brand of the moment and another an ailing brand. So what do the these two brands share in common? Gucci and Prada Group whose umbrella of brands includes Miu Miu, used to be the epitome of luxury and quality. However, these days they no longer carry the same reputation as they used to. Luxury is synonymous with impeccable service and utmost quality. Creativity of a fashion product is

Online digital marketing courses are a dime a dozen these days. We examine how relevant they are and what to look out for before signing up for one. Foreword of caution An abundance of information about virtually any topic, industry or skill set that can be found on the internet. Digital marketing is but one of many topics with readily available information that is easy to access and understand for the layman. Oftentimes individuals who are from vastly different disciplines c

This Halloween, ghost and ghouls inspire us to rethink how we do our daily marketing. We examine three iconic "ghost brands" synonymous with popular culture that have affected the lives of most people to bring you a quick summary of tips and inspire you as you create your 2018 digital marketing goals. What is a brand? In our words, a brand represents a product or service that is synonymous with either or both tangible and intangible perceived benefits by a consumer. An excell