Apr
22
to Apr 23

Digital Marketing Show Asia 2015

 The 2nd Digital Marketing Show Asia event hosted in Singapore starts today.

The 2nd Digital Marketing Show Asia event hosted in Singapore starts today.

Digital Marketing Asia 2015 is a two-day event for all marketers and industry practitioners to gather and learn from some of the best advertising agencies, social media companies and advertisers such as OgilvyOne, Twitter, Facebook, LinkedIn, Google, YouTube, Hewlett Packard and Zalora.

Besides a two-day paid conference with experts sharing case studies while trying to sell you their value proposition, the exhibition at Suntec Singapore Convention and Exhibition Centre is free and open to marketing professionals who are interested in networking, sourcing for vendors as well as attending free presentations at selected booths.

We hope to see you there tomorrow!  

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Sep
8
12:00 AM00:00

Mid Autumn Festival 2014 in Singapore

 Google Doodle of Mid Autumn Festival 2014

Google Doodle of Mid Autumn Festival 2014

The Mid Autumn Festival is celebrated in China and various other communities all over the world with Chinese immigrants. The festival celebrates the harvest moon on the fifteenth day of the eight month on the Chinese calendar.

This festival coincides with the Korean holiday Chuseok and Japanese holiday Tsukimi which also celebrate the autumn harvest moon.

It is a designated holiday in Mainland China and Taiwan but unfortunately not in Singapore. 

However, the Mid Autumn festival also known as the Mooncake festival, Lantern festival or Chinese Thanksgiving festival, is observed in Singapore with smaller scale festivities held at Chinatown in Singapore where hundreds of lanterns are lit up during the launch.

Mooncakes are traditional Chinese baked sweet desserts consumed during the Mid Autumn festival celebrations. The classic mooncake has a golden brown baked skin with a sweet lotus paste filling and savoury salted duck egg yolk inside. Modern mooncakes are increasingly popular with exotic flavours such as green tea, champagne, tea and fruit flavours.

Chinese people have celebrated the harvest during the autumn full moon since the Shang Dynasty ( 16th to 10th century B.C.E ).

The festival was a time to celebrate and enjoy the successful reaping of vital crops such as rice with food offerings made in honor of the moon. Today, it is still an occasion for giving in the form of gifting of mooncakes to friends, family or business associates, get-together with friends and relatives to eat mooncakes, admire the moon as a symbol of harmony and unity.

Children and adults would tote traditional paper lanterns lit by the candles inside and carry them around as they watch the full moon.

 

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Jul
9
6:30 PM18:30

First #HootupSG in Singapore

 Hootsuite - A social media management tool which can be a great asset to your company when used correctly

Hootsuite - A social media management tool which can be a great asset to your company when used correctly

A very big thanks to social media management software company Hootsuite for organising their very first Hootup event in Singapore which provided an opportunity for digital marketers and agencies to network. Digital marketing analytics rookies and social media freshies also were given a crash course on how Hootsuite works.

However, just being able to utilise a tool to manage your social media posts does not equate to digital marketing success overnight. Spamming your target audience with irrelevant or poorly crafted messages will only cause more damage than advantages to your brand or business.

Social Media content management is best left to the experts to manage. If you currently lack dedicated staff or a specialist and need help with carefully crafted social media content, don't hesitate to drop us a line today

 

 

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Jul
8
to Jul 9

ad:tech Asean 2014 conference

ad-tech-advertising-conference-singapore

The Wee Marketing Agency will be participating in the upcoming ad:tech Asean 2014 conference on digital marketing and technology next week.

Don't miss the free keynote speeches, exhibition and most importantly networking opportunities during the ad:tech tea break sessions and at the closing event after-party.

Mingle with speakers, sponsors and some of the brightest in this annual digital conference held around the world. Marketing and advertising executives of every level should not miss this informative and entertaining event.

See you there!

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Jun
30
12:00 AM00:00

Social Media Day 2014 #1Connection

 Social Media Day 2014 organised by mashable

Social Media Day 2014 organised by mashable

30 June 2014 is designated Social Media Day by influential digital news media company mashable. All you need to do is tweet the hashtag #1connection to make new friends on twitter. 

Why is this important to me or my company?

1) Get to know digital influencers

Use this large scale social media event to expand your twitter follower base and understand more about social media, it's significance and influence around the world.

2) Get social! Join in the conversation

#SMDay 2014 is not just about increasing the number of followers on your twitter account but actively engaging in conversation with social media influencers and industry thought leaders who can help you access brand new customer base.

3) #Followback

Social interaction online is just like the same in real life where people exchange business cards but in digital networking, you exchange business contacts online by following each other on twitter.

The aim of Social Media Day is to bring everyone in the world closer together online all just with the power of one hashtag. Start your #1Connection now!

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Jun
2
to Jun 3

Dragon Boat Festival

 2014 Dragon Boat Festival or "Duanwujie" Google doodle

2014 Dragon Boat Festival or "Duanwujie" Google doodle

Happy Dragon Boat Festival! This Chinese festival is commonly celebrated and known in Singapore as the "Dumpling Festival". 

On this day, one can watch dragon boating competitions around Singapore. There is an annual dragon boat competition held at Bedok Reservoir. Chinese gather around to eat sticky rice dumpling treats or zhongzi and commemorate the death of a famous Chinese poet and minister Qi Yuan who was accused of treason. Qi Yuan committed suicide by drowning himself in a river. The locals who were full of admiration for him made glutinous rice dumplings and threw them in the river in hopes that the fish would eat them instead of Qi Yuan's body.

Today's Google doodle on the search engine features the Chinese festival as pictured above. Most may not have even remembered the date of this significant festival without a pleasant reminder from Google.

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