The annual event for celebrating creativity in the marketing sphere - Spikes Asia 2016 will be taking place this week from 21 to 23 September.
Besides the usual awards ceremony where winners stand to take home trophies from 19 different categories of which some are new, have changed or merged to stay in touch with the times.
For instance, a new awards category for music has been formed this year to recognise sound production professionals behind each commercial.
Even though there doesn't seem to be a different theme or tagline for the annual event, the line-up of speakers and programmes for this year include a standard line-up of topics ranging from e-commerce, branding, VR (Virtual Reality) and AI (Artificial Intelligence) from a bevvy of small to large sponsors including production houses, media companies and the usual advertising giants - Ogilvy & Mather, McCann Worldwide and TBWA.
During the event, there are special workshops on programmatic advertising and talks by industry veterans on branding and marketing case studies exclusively for young marketers under 30.
Spikes Asia 2016 has plenty of half-priced tickets for young creatives and students who are interested in the advertising industry in which is becoming increasingly more fragmented with mobile and the mass migration of time spent in the digital world.
As traditional forms of advertising become increasingly less relevant as the delivery platforms and tactics change, content marketing still plays a huge role in consumer and business marketing.
In summary, the Spikes Asia 2016 event is the perfect educational seminar with plenty of opportunity for students, young creatives and marketers to network and students to land a job with advertising giants.
However, it does not seem to be as useful for senior or experienced marketing professionals.
What do you think of this event? Tweet us now or let us know if you are attending Spikes Asia 2016 by tweeting us during the event with your thoughts on it.