Facebook messenger has reached over 1 billion downloads on the Android app stores, on par with popular online messaging app Whatsapp and far surpassing other rivals such as, Skype (500 million downloads), WeChat and LINE (100 million respectively) and Google's messenger (5million downloads.
How can the world's largest social network expand their chat capabilities to attract an even larger user base and prevent dropouts from existing users?
Besides, free internet calls, photos, videos, group chat functions and the most recent addition of in-chat gaming, here's other simple ideas that we would like to suggest.
In-build e-mail option in Facebook
Some time back, Facebook gave each user a customised e-mail address with a Facebook domain with every registered account.
With the blurring of lines between work and personal space in the social media realm, a great idea would be to include an option for formal conversations in the form of e-mails.
Reading messages on the current desktop and tablet versions of Facebook messenger already resemble a simple e-mail inbox without the functions to customise formats and add signatures.
Wouldn't it be cool to be able to switch from formal to informal on a same platform and cut down on using multiple apps to do the same function?
Advanced Advertising Model: Opt-out of spam-like advertisement and tailored advertising
Customers will stay happy when they have more control and options over their favourite product.
One way to do so would be to introduced a nominal monthly subscription fee for Facebook users who do not want ad-free content on their social network and around their chat messaging.
Just like liking and following their favourite brand and business pages, users can also opt in for tailored advertisements strictly from brands and specific information they would like to hear more or know about.
Incorporate third party apps
Facebook messenger has many basic features such as photos and video sharing.
One step up would be to work with external third party applications that are popular and relevant to the Facebook target audience with the objective of customer expansion and retention.
For instance, integrating Snapchat in Facebook messenger and the ability to share it with a specific person of group of users in the messenger app may help promote the use of messenger.
There is a need to further study the way how desktop, tablet and mobile users utilise the online messaging/ chat application differently and appeal to their needs.
These are just some of our suggestions. To find out more about what we can do for your company's product evolution through customer and market insights, contact us.