Content marketing may sound like just another buzzword. However in reality, content marketing is growing in crucial importance to a marketer's daily work life especially when so much content is shared and consumed online.
The sheer amount of audience size and content that is shared on Facebook has led the popular social network to explore the option of doubling up as a search engine as well.
So how do you make sure that your business is employing the right techniques to ensure your content marketing is done right?
Here are three "right questions" on content marketing essentials to ask yourself and your digital marketing team.
The right people
Running a multi-million dollar campaign is one huge responsibility. Even if one is spending hundreds and thousands of dollars on a smaller-scale campaign to push your content out, how do you make sure that you are reaching out to the right group of people on the right channel?
Start with determining who your target audience is before you can identify your market potential market.
The right time
Without understanding when is the right time to post content, your brand would risk alienating customers, not able to fully maximize the potential good content but also waste time and money put towards the paid or self-produced content.
There are numerous social automation and analytical tools that can calculate when is the best time to post on social media channels.
Knowing when to harness the power of a captive and equally receptive audience is key to executing a successful content marketing campaign.
The right message
Ever wondered why your engagement on Facebook or other social media channels is low despite you page or having a good thousand or more fans or followers?
Fabulous and creative content are sometimes not enough to capture attention, less to say interactions such as likes, shares and comments.
They key to good content marketing is knowing your audience and finding out what's relevant to their lives.
You'll never know what really works with your target audience until you tried it, there are plenty of research, tools and advise from digital marketing professionals that can bring you closer to your business and marketing goals.
Metrics and measurements can only take you so far but valuable experience and expert insights will take you further.
To find out more on how we can help your content marketing efforts grow, talk to us.