What is Social Listening?
Social listening is the act of actively keeping track of whatever is mentioned about your company on social media networks and virtually any online media channel such as blogs, forums and websites.
Why is Social Listening Important?
Knowing what the ongoing conversation around your company's products and services is the key to understanding how people really feel about your brand, how well received your new product is and gaining access to valuable customer feedback.
Imagine a tool that will provide you with first-hand real-time insight of what your customers, potential leads, the media and competitors have to say about your brand, product or service.
Better still, it can help you automate your online marketing work processes and assign tasks to specific departments in your company.
How Social Listening Tools Can Benefit Your Company
1) Gain First-hand advantage
As if the ability to monitor the overall ongoing conversation from every social media channel and online media at the convenience of one dashboard isn't enough, instant notifications to brand or product mentions are at your fingertips collated into one comprehensive report for you.
Instead of reacting, pro-actively anticipate what consumers would like to see in a new product/ service or discover a new idea/ area for improvement which will prove invaluable to your company.
2) Find the Best time to Reach out to People on Social Media
Be it customers or potential ones, pitching the right message to the right people at the wrong time will only hinder your brand's sales and marketing campaign progress.
Find out what is the optimum time to reach your target audience on social media when they are most actively engaged online.
3) Search for Topics That Interest Consumers
Some sophisticated social listening tools act as a search engine and comb for information on social media provide a keyword cloud containing topics of interest that are important to identify what's popular and trending.
Using the intel from the keyword cloud, marketers can better formulate their next social media campaign.
To find out which are the best social media listening tools available in the market which we use, contact us.