In a popular report released by PageFair and Adobe, called 'The cost of ad blocking', it was estimated that ad blocking software has cost the global publishing industry a hefty $22 billion in lost revenue annually.
Just like how people get turned off from lousy marketing or advertising tactics, mobile and web users no longer want to opt in to see ads that are annoying or irrelevant.
Spamming people with your own one-sided intent without a care in the world is not going to work any more.
A good question to ask oneself would be how much of your marketing dollars spent on display advertisements on social media, mobile and websites are going down the drain?
Reaching Millennials in the Age of Ad Blocking
Millennials will have as much as US$4.6 trillion in disposable income to spend in 2015, according to Porush Singh, senior vice president of products, Asia-Pacific, MasterCard.
Do you want to reach millennials? Traditional online banner ads may not work any more.
According to a study by Fractl and Moz, 63% of US millennials use ad blocker software when they browse the internet.
It's time to put your money in the right place and recognise that digital space is not as easy to navigate around as it seems.
Organic Marketing - Why It Matters
Not just anyone can create good content that is not only relevant but creative and most importantly would spark an interest or action
Since paid content or ad spamming does not work anymore, the creation of original social media content on as many relevant social media channels to your brand is impertinent.
The ability to create a compelling story or encourage people to interact or engage with your brand is the hallmark of good content marketing.
Content marketing can be seen as an organic way of driving leads and conversion. Organic marketing tactics may produce slower results than advertising but is a more effective and authentic way of reaching out and capturing the attention of potential customers over time.
Even mass advertising needs a good strategy. Faced with a barrage of tech-savvy, well-informed and smarter consumers, digital marketers will have to review their current marketing efforts and change their marketing strategy.
We can review your current marketing efforts for improvement and prepare a proposal for your social media marketing strategy in 2016 for a fixed fee.
Contact us for further information on your brand new digital marketing master plan.