Reaching out to consumers has never been more easy or difficult with the proliferation of social media to the extent that adults are just as guilty as teenagers for addiction to the social networking sites and apps.
McDonald's Advertising Fail on Instagram
Instagram was founded in 2010 and is a fairly new social network considering Facebook was founded in 2004.
Instagram, like many other upcoming social networks such as Twitter and Tumblr, is evaluating ways to monetize their platform through advertising.
McDonald's was one of the few titan brands that started advertising on Instagram this year and received negative feedback in the form of comments and tweets when they were caught with typo errors in their sponsored picture ad during the recent World Cup 2014 event.
In addition, some of McDonalds's Instagram followers did not appreciate being "spammed" with an advertisement in their news feed.
Lessons to be learnt from McDonald's Social Media Mistake
Know your limits
Social Media can empower a brand or business to reach critical masses. However, since it is an open, public platform, it also exposes a brand to vulnerabilities such as nasty attacks from an unhappy fan base.
Know your audience
Know who you are targeting in which region. Understand what makes them tick and what makes them not. Be sensitive to each country's culture, social behaviour and norms when crafting marketing messages for a social media campaign.
Know the platform
Before jumping on the bandwagon and starting brand new social media accounts on upcoming sites, bear in mind which platforms are suitable for your brand and find out what the main reasons are that attract people to each individual social networking site.
Avoid sabotaging your brand with silly social media mistakes, contact us today for social media training, coaching or outsourced management services.