76% of Tech B2B Searches Occur outside of America with 22% happening in Asia and 45% in EMEA. (Distribution of global Tech B2B searches on Google.com, Q4 2013)
How can your company tap into the global B2B tech marketing opportunity that's looming in large and rapidly expanding in Asia and its emerging markets?
Below are 3 steps your company should take to enter the potential markets and seize the golden opportunity.
1) Establishing a Search Marketing campaign
In order for a new business to be discovered or a new market to be tapped on, marketing of a company's products or services on a search engine relevant to the target market must be implemented.
A robust search marketing campaign would include both paid and organic side of search.
2) The Importance of Building A Digital Brand
There is a common misconception we like to debunk that B2B consumers are not emotionally connected to their service providers and therefore branding is of lesser importance and relevance to B2B businesses.
In a CEB Marketing Leadership Council study backed by Google, it was found that B2B consumers build greater emotional connections to their vendors and service providers than individual level consumers."
"While it may seem surprising at first, this high level of connection with B2B customers makes a lot of sense. When a personal consumer makes a bad purchase, the stakes are relatively low. Best case, it’s returnable. If not, it might require an explanation to a spouse. Business purchases, on the other hand, can involve huge amounts of risk: Responsibility for a multi-million dollar software acquisition that goes bad can lead to poor business performance and even the loss of a job. The business customer won’t buy unless there is a substantial emotional connection to help overcome this risk."
Sam Nathan, Sales Development Manager, Business & Industrial Markets, Google and Karl Schmidt Practice Manager and Senior Director, CEB
3) Maintaining a Digital presence
After building your brand online, comes the almost insurmountable task of maintaining your brand on multiple B2B digital marketing platforms which is more than often time-consuming especially in the initial phase and would require creativity and the relevant marketing experts in rolling out engaging and viral campaigns to establish your B2B brand as a reputable leader and expert in your field that companies can rely on.
At The Wee Marketing Agency, we offer branding, search marketing and social media management to help kickstart yoru company's digital marketing and online presence. To find out more on how we can help your company build a voice online, contact us today.