Like football or not, everyone's talking about it.
If shelling out the big bucks for huge sponsorship deals like the big boys Nike, Adidas and Samsung is an impossible feat for your small or medium business to achieve, coming out with the right strategy and plans to participate in this worldwide event for your brand would prove instrumental for your brand's success at this moment.
Here are three good reasons why your brand should join in the #WorldCup fever conversation:
1) Amplify your reach
Use the world cup event to amplify your brand's reach. The Fifa World Cup 2014 event has more social media mentions in the month leading up to the event than both the Sochi Olympics and the 2014 Super Bowl says Adobe Digital Index analysts.
This Adobe study canvassed the sheer volume of interactions on social networks such as Facebook, Google+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, Foursquare and YouTube.
2) Bring awareness to your brand
Fifa World Cup 2014 is the most talked about sports event on social media having generated over 19 million social mentions since June 2013. [Adobe report 2014]
Latch on to the world cup buzz to heighten awareness of your brand during this crucial period.
3) Stand out from the competition
This global sporting event is a great opportunity to stand out from your competitors by creating a memorable campaign using the world cup brand name. Use the World Cup's substantial branding as a weapon to stand out from the crowd and create noise for your brand.
“Ninety per cent of countries and territories around the world have already contributed to the World Cup conversation on social media, which is more than the Sochi Olympics at 84% and the 2014 Super Bowl at 78%.” [Adobe report 2014]
Whats more, Asia Pacific is generating the largest amount of interaction and social buzz around the World Cup than compared to Europe, the Middle East or Africa.
How We Can Help
To find out more on how we can help your brand stand out from the crowd during this momentous quadrennial event with our digital content marketing and advertising expertise, contact us today.