Digital advertising spend has shot up 18% higher to $20.1 billion in the first half or 2013 compared to last year and will continue to grow. [2013 IAB (Interactive Advertising Bureau) Internet Advertising Revenue Report]
Companies like Google, Facebook and Microsoft will continue to reign as the top earners in internet ads as brands start to put more marketing budget in digital.
Here is how and where your company should be spending your advertising dollars online.
1) Search Marketing
Over 90% of people online use search engines to look for products, services or information they require to get about in their daily lives.
The ability to be appear on the first page of search results would greatly heighten a company's chances to be seen as the leader in the industry of products, service or information that a potential customer is searching for.
2) Social Media Channels
With a network of over 1 billion users and more active users than Google Plus or Twitter, Facebook is a good social media platform for advertising on if you know how to execute an ad campaign well.
Different social media channels appeal to different sets of individuals hence it is important to know your customers and their social networking preferences before deciding which channel to advertise in first.
3) Banner Advertising
If your social media presence is not quite up there with your expectations, targeting new customers would definitely be the next step forward.
Purchasing banner advertisements or banner ads on a selected network of sites that appeal to your target audience would increase the awareness of your brand alongside with an integrated digital marketing campaign.
The most important thing to note before you delve into anyone of the above digital marketing channels would be to consult a marketing expert to analyse your current situation, provide you with customer and market insights and the next steps to take to launch a successful digital advertising campaign. Don't hesitate to contact us to find out how and where you can start your very own online success!