A pinned tweet could easily be used as a little advertorial corner for another one of your company's media outlets. Below are three perfect reasons why you should use pinned tweets.
1) Promote an event
Pinned tweets are great for promoting an upcoming event. Whether its important tweets during the period of the event or post-event coverage, pinned tweets are a useful tool to highlight these important moments to create awareness and generate publicity for your event.
2) Build brand equity
During intervals of downtime when advertising campaigns have ended and a new campaign has yet to launch, use this "lull period" to remind your twitter fans about your company's core values and beliefs that have created a great base of loyal customers in the first place.
3) Crisis Management
During a period of crisis, the public should always be kept up to date with the latest news on the crisis. A pinned post on the latest update of the crisis at large shows that your company acknowledges responsibility or the fact that a crisis has occurred and it is the number one priority to provide full details of the incident and complete explanation to your audience as soon as information is received and confirmed.
Below are just a few of some great ways to further promote your business on Twitter. These methods are more receptive generally when you have a large following or engaged followers. If you want to know more about how we can help you with your social media management, contact us today.