As 2014 draws to an end with the new year approaching, we are confident that most companies have finished their 2015 social media planning or at least commit to the fact that the new year means new rules - about high time to get serious with a brand's digital marketing efforts.
More "I", Less "You"
As the consumer increasingly becomes king with blogs, review sites and social media networks allowing each and every individual's voice or opinion to be heard, advertising and marketing outreach has since morphed into a customer-centric communication with more focus on the consumer than the brand. This phenomena is what we like to call More "I", Less "You".
Marketers must continue to tread carefully with the "More "I" Less "You" framework in mind especially when it comes to campaign strategy, planning, messaging and dissemination of information in the public digital space.
Here are our five tips set to pervade social media marketing in 2015 and beyond.
Mass communication methods and messages such as one-size-fits-all TV commercials no longer resonate with largely digital audiences. Tailor-made messages specific to the needs and interests of a specific group of individuals will be the way forward for marketing practitioners in 2015.
One-to-one communication is greatly facilitated by the proliferation of influential social media networks and messaging apps. The ongoing challenges for marketers include being well-equipped with the skill sets to invoke one-to-one intimate conversations with consumers without being deemed as too invasive.
Most companies have discovered the importance of setting up a social media team or outsourcing the work to an external party while managing their business. However, there are still companies who have not started a social media program for their business and continue to assume that just anyone can do the job.
Many businesses fail to realise that besides the proper set of skills needed to manage social media campaigns, the sheer amount of time and effort needed to manage a company's social media assets is often-times more than what it seems.
How does one stand out from the crowded market? Innovation is needed to drive a digital campaign beyond purely numbers and into conversion and purchase intention.
Building brand awareness in saturated product or service markets can be challenging for any brand - big or small. Innovation is key to survival especially if you want your brand to be heard in the ever-changing and overcrowded digital space.
According to digital marketing blog Kissmetrics, pictures attract 53 percent more “Likes,” 104 percent more comments and 84 percent higher click-through rate.
Knowing the right type of pictures to share can lead to more interaction among your social media followers.
The prerequisites of every good social media marketer is to create relevant, compelling content that will strike a chord with their target audience.
Being able to iterate the process of producing great content on a company's social media networks will result in optimum results for any brand.
Take the next step forward in 2015!
To find out more on how to achieve social media success for your company's brand using innovative methods and powerful content marketing, contact us for a friendly discussion today.