Midterm elections in the United States occur once every two years during the mid-term of the quadrennial presidential elections.
Over half of the U.S. states elect their governors to four-year terms during the midterm elections. However, the turnout for midterm elections are usually significantly lower than presidential elections.
We have singled out three of the most important findings from the social network sharing platform ShareThis on the behaviour of American voters during the US midterm elections that would provide invaluable tips for your brand.
1) Matters of Concern In Survey and Social Media Activity Are Different
It is interesting to note that the top primary concerns highlighted in the Gallup survey were economy, jobs and government effectiveness whereas the ongoing social conversation online cited climate change, healthcare and immigration as the top three topics of discussion.
Knowing which topics to engage in with the voters on specific media channels would likely result in a more active and receptive audience as well as a better, more effective campaign.
2) The Preferred Social Media Channels: Democrats VS Republicans
As they saying goes, to each his/ her own, different groups of individuals also use social media differently.
In this case study, Democrat supporters prefer Twitter than Facebook to share their political opinions. Conversely, Republican supporters took to Facebook as their number one source or communication channel to voice their agenda.
Do you know which is the preferred social media channel your customers interact on?
3) Where Millennials Stand in Political News Dissemination
Just how influential are millennials in political news and current affairs?
Over a third of Millennials have shared content regarding the midterm elections. This figure is still 112% more than the rest of the population.
What's more astonishing is the fact that all these shares by each Millennial have an average click rate of 23 per link. This puts millennials in the heavyweight position for influence far more so than compared to the general population.
Do you know who are the key influencers in your business? Who do your customers trust and turn to for alternative opinions on your brand's product or service?
Find out what ticks for your customers using hard facts for support instead of guesstimates. To craft a better marketing campaign, contact us today.