The so-called brand campaign that Foursquare has rolled out in Chicago and New York subway stations as well as on the mobile app itself, features a bunch of typical stereotypes - a hippie who enjoys kale shakes and an affluent older businessman who prefers steaks and museums.
Would this boring, over-used male and female typecast imagery approach help propel Foursquare into the next wannabe local food review app it so badly wants to be and gain a larger database of users like TripAdvisor and Yelp?
We are afraid not.
Product Marketing and Brand Strategy Gone wrong
Chief operating officer of Foursquare Jeff Glueck claims that at present, local and travel guides of today are not as personalised as they can be and Foursquare would help fill that gap by offering people better recommendations on the app.
For personalised search results, look no further for Google the big player amongst many others who are continuing to fine tune personalised search results for billions of Google users every month. According to live internet statistics, there are 3.5 billion searches per day and 1.2 trillion searches per year worldwide
In other words, Foursquare is facing an uphill task of selling an idea already widely available on the market
Number of monthy active Foursquare users
Let's apply a similar theory to guesstimate the number of active monthly users on Foursquare.
Social network debatable in popularity - Google Plus has 1.15 billion registered users of which 300 million are active monthly users. [Google, 2014] This figure is around 30% of registered users.
There are currently 55 million registered users on Foursquare. Half of that figure would be approximately 27.5 million users. A third of 55 million would be 18.3 million users.
It can be deduced that Foursquare has an estimated monthly active user base of 18 to 27.5 million active monthly users.
Despite the fact that Foursquare could have as much as 27.5 million active monthly users, this figure still dulls in comparison to TripAdvisor's 280 million unique monthly users and Yelp's 139 million unique monthly users.
In our previous post, we covered the story on why Foursquare's demise is near after their app revamp.
What Foursquare and You Could Do
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